The Prime Minister to young jobseekers: “It’s not you. It’s the system.”

The amazing Holly Hobbs, partner of urfuture.io, stopped the Prime Minister for a quick standing chat to ask how government is helping young people into work. Holly joined urfuture as co-founder and chief growth officer in 2025, when it acquired her Gen Z employer branding agency Apprentivia; Tom Keighley is urfuture’s founder and CEO. He pointed to the Youth Guarantee, which helps employers give young people a guaranteed opportunity, called for “wholesale change” in support going right back to school, college and the early years, said mental health support “just isn’t there in the way that it needs to be”, and confirmed Alan Milburn’s review reports next month. His message to young people facing rejection after rejection: “You are good enough. You will get there. It’s not you. It’s the system... sifting CVs by AI and all of that... it’s the unfair way in which things are.” He also praised Holly’s work rethinking recruitment and matching young people to employers.

Holly Hobbs (@howtogetajobuk, partner of urfuture.io) on TikTok · Read the source (opens in a new tab)

Watch Holly's conversation with the Prime Minister on TikTok (opens in a new tab)