PitchID · Why we started
Bringing the human touch back to AI-era hiring.
Because behind every CV is a real person with a story worth hearing.
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Meet the founder
Steve Victor
Founder, PitchID
“We’ve made it easier than ever to apply for jobs, but have we made it harder to recognise genuine talent?”
I posted a sales role on Indeed. Hundreds of applications came in, and every CV and covering letter looked flawless, probably AI-written. They all sounded like the best salesperson alive. But once I got them on a call, it was a different person, and I’d just burned an hour. The ATS sorted the keywords fine, but it couldn’t tell me who was real.
So PitchID adds that screen: a short video where candidates show who they actually are before I spend time on them. And it fits how younger candidates already work. They’re used to recording themselves, so it’s one more thing they do naturally, not another form to fill in.
When every CV looks perfect, how do you find the person?
PitchID is the bridge between the application and the real candidate.
Hundreds of similar CVs
Every one polished. Impossible to tell apart.
- Scan my
PitchIDA candidate creates their PitchID
A short video introduction, recorded for the job.
An employer sees the person behind the application
Their words, their voice — in under two minutes.
More than a CV
Authentic introductions
Candidates speak in their own words — not keywords rewritten for a filter.
Guided, job-specific video pitches
Prompts written from the candidate's CV and the job description, so nobody stares at a blank camera.
More control over your first impression
Record, review and retake in your own time, before anything reaches an employer.
Everyone deserves the chance to be seen.
PitchID is being built with an ambition: to help disabled candidates, neurodivergent people and those facing mental health challenges get past barriers a written CV can’t see. It’s a goal we’re working towards, not a promise we’ve already kept.
Seen for the person
Say what a CV can’t carry.
Ready when you are
Record in your own time, with pauses and retakes.
Built with you
Disabled candidates are invited to help shape the pilot.
Video isn’t right for everyone — a written CV stays the main route.
Read our accessibility page
Beyond the CV. See the person.
Technology should help people connect, not make them invisible.