Over-50s

Decades of experience. Rejected before a human ever saw it.

You've done the work. You've got the references. Then the application vanishes – filtered out by software, no feedback, sometimes rejected in minutes.

Recently we listened to BBC Radio 5 Live and heard from Tarek, who retrained in IT and has had one interview in a year. One application was rejected within 45 minutes – no human involved.

BBC Radio 5 Live, broadcast

The scale

918,000 people aged 50 to state pension age were interested in or actively looking for work in October–December 2025 – the highest figure for this group since 2020.¹

69% of UK adults aged 50–66 feel older age is a disadvantage in the job market.³

Disability makes it harder

Among people aged 50 to state pension age who are out of work and not retired, 55% cite long-term illness or disability as the reason.¹²

44% of disabled people aged 50–66 say they were treated negatively when applying for jobs or promotions in the past five years, compared with 25% of non-disabled people the same age.³

The PitchID fix

A short video puts the person first. Record at your own pace, with guided prompts, and re-record as often as you like. It's built to be accessible – and it lets a recruiter hear your experience in your own words.

Meet the person, not the CV.

A short, guided video on your CV, so a recruiter meets the real you before they decide.

Create my free PitchID

Sources

[1] Centre for Ageing Better, The NETER employment crisis (7 Sep 2026) – https://ageing-better.org.uk/news/neter-employment-crisis-alarming-and-overlooked (opens in a new tab)
[2] Centre for Ageing Better, NETER: a new labour market measure (PDF) – https://ageing-better.org.uk/sites/default/files/2026-09/NETER-a-New-Labour-Market-Measure.pdf (opens in a new tab)
[3] Centre for Ageing Better & The Policy Institute at King's College London, The double prejudice facing Disabled older workers (15 Sep 2025) – https://ageing-better.org.uk/news/double-prejudice-facing-disabled-older-workers (opens in a new tab)